Affinitiv

Affinitiv (formerly AutoLoop) is a leading software solutions company exclusively serving automotive manufacturers (OEMs) and dealerships. As a graphic designer on their in-house marketing team, I had the opportunity to create a wide range of print and digital media, serving both the company’s B2B needs as well as client campaigns.

Tradeshows

Every year, Affinitiv showcases their technology at industry trade shows. The design team is tasked with developing all booth graphics and marketing collateral to educate and engage visitors. These product brochures created for the 2018 National Automobile Dealers Association trade show played a key role in generating leads.

B2B Marketing

At Affinitiv, working with over 30 automotive brands posed a unique design challenge. How could we market ourselves as partners of these established brands, while still maintaining our own identity? The answer was a flexible design framework of consistent building blocks, combined with a library of brand-specific imagery and accent colors. This system allowed us to easily customize collateral for each client.

Dealership Campaigns

These print campaigns were created for some of Affinitiv's largest OEM partners